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Arc & Rafter/Catalogue scan
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LAST OBSERVED 12 JUL, 9:42 AM

Arc & Rafter, here’s what matters.

Meridian found 5 catalogue signals and prepared 3 decisions for review.

SHOPIFY PRODUCTS1,842full active catalogue
ORDER CONTEXT387 orderslast 30 days
DATA QUALITYGoodproducts + orders available
STORE CHANGESNonescan is read-only

COMMERCIAL BRIEFING

Protect the products already doing the work.

Four high-revenue products need clearer catalogue content. Description gaps represent $8,420 in revenue exposed; the potential value below is a modeled, unverified hypothesis—not a measured result.

30-DAY REVENUE$48,291↑ 12.8% from prior period
AVERAGE ORDER VALUE$124.60↓ 2.1% from prior period
CATALOGUE HEALTH74/1009 findings across catalogue
How Meridian labels merchant valueRevenue exposed is observed affected-product revenue. Potential value is a modeled, unverified hypothesis. Experiment live is still collecting evidence. Directional movement is observed but not causal. Only measured incremental revenue and verified gross profit count as value generated.

RANKED FROM SHOPIFY EVIDENCE

Catalogue findings

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01
HIGHDescriptions4 product examples

Add missing product descriptions

12 active products are missing descriptions, including four with recent order revenue.

$8,420 revenue exposed$84–$211/mo potential valueUnverified modeled hypothesis
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02
MEDIUMOptionsdeterministic finding

Standardise inconsistent option names

Equivalent options use both “Colour” and “Color,” making filtering and maintenance less reliable.

18 productsCatalogue only no modeled uplift
03
HIGHMediadeterministic finding

Add media to active products

Three active Shopify products have no product media and require merchant investigation.

3 productsNo auto-fix investigation only