Arc & Rafter/Overview
MONDAY, 12 JULY 2026

Good morning, Samuel.

Your store has 5 opportunities worth looking at today.

MERIDIAN'S READ

“Your new arrivals are getting attention, but the collection is making shoppers work too hard to find the right piece.”

Based on 14 days of behaviour · 82% confidence
STORE REVENUE LAST 30 DAYS
$48,291
↑ 12.8% vs. previous period
CONVERSION RATE
3.84%
↑ 0.42pp vs. previous period
Site average3.21%
AVERAGE ORDER VALUE
$124.60
↓ 2.1% vs. previous period
Best day$146.20
MERIDIAN IMPACT
+$3,420
↑ 18.4% attributed uplift
Experiments live3
NEXT BEST ACTIONS

Opportunities for Arc & Rafter

01
READY TO TEST92% confidence

Make “New arrivals” easier to shop

Visitors are opening the collection, then leaving before viewing a product. The first screen has 34 items with no visual grouping.

SIGNAL−31% product views from collection entry·6,482 sessions
✦Proposed action Create 3 intent-led groups and reorder by early engagement.
EST. UPSIDE
+$1,180/mo
low risk · reversible
02
READY TO TEST87% confidence

Clarify the Linen Field Shirt variants

Mobile shoppers are selecting the first colour, then returning to the collection. Variant labels are visually quiet.

SIGNAL19% variant-switch abandonment·1,204 product views
EST. UPSIDE
+$640/mo
low risk · reversible
03
WATCHING76% confidence

Pair the Field Shirt with the Canvas Trouser

The same customers browse both products within 10 minutes, but the store never places them together.

SIGNAL2.4× co-browse rate vs. catalogue average·1,087 sessions
EST. UPSIDE
+$520/mo
needs more signal
04
READY TO TEST84% confidence

Answer the “how it fits” question earlier

Support questions show a repeated hesitation around fit. The product page answers it below the fold.

SIGNAL42 fit questions in the last 14 days·3.1% conversion gap
EST. UPSIDE
+$390/mo
content change
05
WATCHING69% confidence

Give “overshirt” shoppers a better first result

Searches for “overshirt” are high-intent, but the first result has the lowest click-through in the group.

SIGNAL184 searches · 8.6% CTR·category avg. 14.2%
EST. UPSIDE
+$280/mo
needs more signal